So the top trending term on Twitter all day has been #Skittles. Skittles took a "brave step" and embraced social media ...Brilliant, right? NO.
Here's a screengrab from the Skittles homepage:
Need I say anymore? Would you want your brand tarnished like this? This may have made sense for Penthouse or Hustler magazine but for a candy that is sold to kids? WTF was Skittles thinking? Big deal - the Twittersphere has been talking about Skittles all day. I will not be buying this candy for my kids. Will you?
It's a great pity that they didn't think a little deeper and utilize Twitter in a way smarter way. This trivializes Twitter and that makes me angry. Twitter is such a powerful conversation platform, but this has reduced it to it's lowest level possible.
To add insult to injury, Skittles doesn't even have a Twitter account and are not engaging in any conversation with anyone on Twitter.
If anyone at Skittles has reached this point, read my recent post on evolving the digital brand conversation.
March 2 2009, 12:06pm | Original Link »
