David Feldt. Finding meaning in the noise. Innovating within the social business web. Proud father. Collaborator, Cross-pollinator, Entrepreneur.

Here’s a great story of a brand who is listening, watching and responding via “a random act of kindness.” This past week, Todd Jamison had his Hyundai totaled in a bizarre parking accident – see the video below: Click here to view the embedded video. Hyundai Canada was watching and listening and decided to do something about: We went to find the owner of the Hyundai that was the victim of the bad park job and as a random act of kindness, we gave the owner, Todd Jamison, a free car, a brand new 2010 Hyundai Elantra Touring! Todd said ‘Wow’ a lot and ‘That’s fantastic!’ We gave a great car to a great guy. Smart is doing good. At Hyundai, we like a story with a happy ending. Here’s the video response from Hyundai Canada. Hyundai Canada’s response on Youtube: Click here to view the embedded video. Hopefully more brands follow the lead and realize that giving back is smart business and ultimately will lead to success. This may appear to be counter-intuitive for the uninitiated but it’s proven to work.  Great brand building exercise by Hyundai: empathy, authenticity, openness, human voice, caring and great ROI. Congrats to Todd on his new car and congrats to Hyundai Canada for their “random act of kindness.” – Yes, “Smart is doing good.“ Tweet This Post