David Feldt. A trader transformed into a builder. Finding meaning in the noise. Proud father. Collaborator, cross-pollinator, entrepreneur.

I received an “Ad Alert” this morning via email touting a new TV commercial for Heineken. I had opted in to receive this email so I didn’t initially consider it to be spam. The usual spam that we receive typically falls into one of these categories:

Adult content Health IT Personal finance Education/training

This was an email about a cool new TV commercial, not for Viagra or some MLM get-rick-quick scheme. I clicked on the link and was taken to a site where I could watch the ad.  This is what I saw:

Has the traditional advertising industry found a new business model? Instead of using advertising to entice us to buy the marketer’s product or service, let’s just sell the TV commercial via download.  So TV commercials now become the next wave of entertainment that we download to our computers, iPhones, Apple TVs, etc? Obviously there is  something wrong with this picture.  $10 for a 30-second TV commercial? That’s not going to fly.  How about 99c on iTunes? Maybe that would work. I can buy a full-length movie on my Apple TV for $9.99. Round #1 of this new business model has failed.  Try again please. Tweet This