David Feldt. Finding meaning in the noise. Innovating within the social business web. Proud father. Entrepreneur. Builder.

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In a sea of startups with non-existent or ill-defined business models and me-too ideas, here's a wonderfully simple idea that has huge revenue and profit potential. Dwolla was founded by 28-year old Ben Milne in Des Moines, Iowa. After paying an exhorbitant amount of fees to credit card companies, he and his team decided to rethink (online) payments and build something to bypass the credit cards companies. He has created a disruptive payment platform linked to the existing ACH payment network that all banks use.  Dwolla has the potential to dominate e-commerce, m-commerce and s-commerce in the years to come.  Unlike Paypal and Square, which sit on top of existing credit card platforms, he enables payments between consumers and merchants without the oppressive credit card fees. Dwolla charges 25c - yes, a quarter on every transaction regardless of the amount of the transaction. Ben's focus is clear. He states, "we just really want that quarter."